Discuss the Marketing Mix and how it is central to the process of Essay

Discuss the Marketing Mix and how it is central to the process of marketing. In your answer explain each of the four Ps (tools) used in the Marketing Mix and illustrate with examples - Essay Example essential as it dictates quite a few points, most important of which is the element of creating a connection between the end consumer and the manufacturer. Marketing mix has been known to create all the positive vibes that have been important for a long time, ever since the discussion of business started. Marketing cannot be deemed as success if the different elements which make it up are not qualified and are unwilling to provide the business application (Egan 2006). Therefore marketing mix is very significant towards the understanding of marketing, and creates the much needed space for linking the customers and the manufacturers/producers of the product. The central premise of marketing is to arouse the need for selling a product which is not yet desired by the consumer. Therefore selling something that is of essence for the consumer yet not realized by him is true marketing (Mason 1994). When the talk goes out loud regarding the marketing mix, one must understand that price plays a very important role here. If price is set right, the consumers will buy the product and thus satisfy their need. A Nike shoe is priced more than an ordinary one because Nike has more brand equity and is famous for its designs and state of the art shoe technology. Moving on, place is the exact retail location where the product is sold or made available to the consumers. In the instance of Nike shoes, the place is the flagship store of Nike as well as other generic shoe outlets where there are specific Nike counters (Fritz 2002). One must understand that the 4 Ps would not function properly if the element of promotion is taken out from the fray. Promotion includes the advertising, personal selling, trade and sales promotions, direct marketing and public relations sub-tenets. Advertising looks after the aspects that deal with the mass targeting of the product towards the consumers. Advertisi ng and other promotional mix elements are important because these tell the basis of promotion

Culture critique of dominant economic narrative assignment Essay

Culture critique of dominant economic narrative assignment - Essay Example In the plot summary, Norma Rae, a single parent of two, works in a textile milling company. Incidentally, she works in a company where all of her family members and fellows are also employed. The working conditions are more than just terrible: the ambiance is hot, depressing and covered in dust, and jammed with an ear-piercing clang of obsolete equipment. The working conditions are relatively unhealthy and potentially injurious. Most of all, the benefits do not seem to equate the amount of work carried out by the workers: inferior salaries, extended working hours, and marginal health protections. Seen this way, there is indeed a marginalizing and struggling employment conditions among those belonging to the working class, especially women. The perspective of class in the America possesses a quality that is relatively difficult to pin down. In an unprejudiced and fundamental expression, it is a dominant reality in the United States. But still, the intricacy and changing aspects of cla ss relations, especially the undercurrents of class brawl, have been touched on by the mass and popular culture in conditions that equally personalize and compress the inconsistencies characteristic in such dealings (Giroux, 1). In other words, the notion of class has been downgraded to expectable methods that signify modes of conceptual shorthand. Apparently, highly influential industries like the Hollywood have taken the part of a no inferior or negligible role in contending with the class-based issues in ways as to deprive them of any societal definition. This turns out to be, for the most part, apparent when evaluating how the world's biggest entertainment industry has described the working class in life, culture and civilization. With relatively small number of exemptions, Hollywood's dealings with the those belonging to the working class and happenings has been portrayed by the kind of reductionism that operates simply to support those myths and moral standards that provide th e conceptual foundation for the predating arrangement of social relations (Giroux 2). The form and substance of most Hollywood movies, including "Norma Rae", that touches on the issue of the working class, especially women, provide the content in plane, superficial illustrations that convey nothing regarding the hidden existing reality of the life and skirmish of the working-class. Basically, the representation of the working class life and culture is established within the ideas that weigh in to its concealment (2). Social mobility substitutes class brawl in movies such as Blood brothers, Working Girls, and The Devil Wears Prada. Illustrations of psychosis and short-lived irrationality flourish in movies such as Taxi Driver and Joe. In "Norman Rae", there is a subtle exaltation of masculinity and a fete of racism and sexism, which provide the description of the plot of the film. Aside from the struggle that Norma gained from belonging to the working class, and working in a rather m asculine type of job, there is a racial indignation in the fact that the salaries